While social media is essential for reach, it’s not always reliable for building lasting engagement. Algorithms change, posts disappear, and conversations fragment. That’s why creating a central hub — a dedicated website — is a must for any serious game developer or publisher. Here’s how to build a web presence that connects everything and keeps your audience coming back.
- Establish a Clear Website Purpose
Your site should act as the one-stop source for all things related to your game: news, downloads, updates, media, community, and support. - Offer Rich, Searchable Content
From patch notes and lore to dev blogs and FAQs, use structured, evergreen content that’s easy to find — unlike the fleeting nature of social posts. - Integrate Media, Not Just Links
Embed your trailers, livestreams, and social feeds directly into the site. This keeps users engaged without sending them elsewhere. - Host Your Own Community Features
Use forums, comment sections, and user profiles to retain interaction. Tools like Discourse or Flarum offer modern, self-hosted solutions. - Run Your Own News Feed
A blog or update feed, sorted by tags or categories, lets users follow development and announcements at their own pace — not dictated by social media algorithms. - Add a Newsletter and Mailing List
Email remains a powerful, direct channel. Offer subscribers early access, behind-the-scenes content, or free assets to encourage sign-ups. - Build SEO Authority Over Time
With consistent content and search optimisation, your website can rank highly in search results — bringing in organic, lasting traffic. - Centralise All External Links
Feature clear icons and calls to action for your Discord, Twitch, Steam, and press kit — but always frame the website as the central touchpoint. - Offer Downloadable and Interactive Tools
Make it a true hub by including maps, guides, or WebGL demos. This keeps users active on the site itself. - Control Your Community Narrative
A website lets you present your game on your terms — with no comment hijacking, ad clutter, or character limits.
Social media is an amplifier — your website is the foundation. Build that foundation first, and your online presence will be far stronger.